NAZA Automotive Manufacturing

Naza Automotive Manufacturing Sdn Bhd (NAM), located in Gurun, Kedah, comprises of an assembly plant, two-storey office, a test track, lots for vendors and suppliers, staff accommodation and recreation facilities on a 140-acre parcel of land.

With an annual capacity of 50,000 units per annum, NAM currently produces Peugeot and Kia vehicles for the Malaysian market as well as for export.

While NAM's operations in Gurun officially began in May 2004, the company itself traces its roots to the 'look east' policy that was began by former Prime Minister, Tun Dr Mahathir Mohammad almost three decades ago. At that time, many students and engineers were sent to Japan and Korea to pursue higher education, technical know-how in various industries including the automotive industry and to incorporate the Japanese and Korean labour ethics and discipline.

A number of the students sent there are the engineers who later became the backbone of NAM and Tan Sri SM Nasimuddin SM Amin's dream of Naza's own assembly plant became a reality. Today, the plant, from its management to its labor workforce comprises of locals dedicated to producing vehicles that are equal in standard to the quality abroad.

The assembly facility in NAM incorporates areas designated for body welding, painting (fully automated), assembly and pre-delivery inspection of the units and accessories. There is also a test and simulation track which includes equipment used to assess the performance, endurance and quality of each of unit rolled out.

Apart from that, the needs of the staff are well taken care of with housing and other infrastructural and recreational amenities available.

Significant Milestones in NAM's history

The first car produced at NAM was the Naza Ria in August 2004, followed by the Citra in December 2004. Other milestones in NAM's history include:

  • Sept 2002 Ground Breaking Ceremony in Gurun
  • April 2003 Construction in Gurun begins
  • May 2004 NAM commences operations in Gurun
  • Aug 2004 Start of production for the Ria
  • Dec 2004 Start of production for the Citra
  • May 2005 NAM is certified ISO 9001:200
  • Nov 2005 Start of production for the Spectra
  • May 2006 Launch of the 206 Bestari
  • July 2008 Launch of the Peugeot 407
  • Sept 2008 Start of production for the Pregio
  • Jan 2009 Launch of the Peugeot 308
  • Oct 2009 Launch of the Picanto
  • Nov 2009 Launch of the Forte
  • Nov 2009 NAM is certified ISO 14001
  • Nov 2010 Launch of the Peugeot 207
  • March 2011 Launch of the Forte 6-Speed
  • Sept 2011 Production of 150,000th vehicle