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Press Release

November 23, 2010

NASIM BEGINS EXPORTING THE NEW 207 TO THAILAND

Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, has begun exporting the recently launched 207 to Thailand.

The 207 was launched in Thailand on Nov 10 by its distributor there, European Motor Cars Co Ltd, and will be featured at the 27th Thailand International Motor Expo from Dec 1 to Dec 12.

Nasim has received an initial order of 44 units of the new 207 for the Thai market. Delivery of the initial order began early this month and is targeted to be completed by January 2011. More units of the 207 are expected to be exported to Thailand in 2011 as demand picks up.

Nasim was appointed by Automobiles Peugeot earlier this year to spearhead its expansion plans in Asean by making Malaysia its manufacturing hub for right-hand drive markets in the region. The 207 is the first car to be launched under this agreement.

Following Thailand, Nasim intends to begin exporting the 207 to Indonesia, Brunei and Sri Lanka in the first quarter of 2011.

"This is the first step towards expanding the Peugeot brand's presence in the region and making Malaysia its right-hand drive production hub."

"We at Nasim are pleased to note that there has been encouraging response for the 207 at home and we believe it will be a success in other markets in the region as well," said SM Nasarudin SM Nasimuddin, CEO of Nasim.

Nasim recently launched the much-anticipated 207 on Nov 3. The company is targeting to sell between 5,000 and 6,000 units of the 207 in 2011.

Equipped with a 1.6L engine, the 207 displays a bold exterior with Peugeot's trademark styling that sets it apart from the other makes in the segment. In particular, the competitive and expressive lines of the 207 as well as its 15-inch Interlagos alloy wheels illustrate the car's premium quality and dynamism.

Inside, the 207 is elegant yet contemporary with the inclusion of a leather-wrapped steering wheel, automatic air-conditioning with a pollen filter, a multifunction display, sensor-activated automatic headlights and wipers.

The 207 offers premium audio capabilities with an MP3/WMA CD player with USB and auxiliary functionality connected to a six-speaker system. The player is also fitted with Bluetooth connectivity that can be paired with a cellular phone.

The front seats, set with a semi-bucket design, can be adjusted in a multitude of positions and provides greater confidence for dynamic driving. The boot of the 207 can accommodate 420 litres. Additionally, the 207 comes with door pockets with bottle recesses while the glove compartment offers ample storage and a cup, pen and sunglass holder.

One of the key attractions of the 207 is its drivability thanks to its Peugeot trademark road-holding capabilities and sequential transmission. The car is optimized to offer both comfort and dynamism as a result of an inverted MacPherson-like strut where the architecture has been developed to improve the caster angle to ensure steering accuracy and feel while the rear suspension is equipped with an anti-roll bar.

The 207's four-cylinder 1.6L engine produces 110 hp at 5,800 rpm and 149 Nm of torque at 4,000 rpm. It features hydraulic variable power steering to allow the driver to better understand the road surface and maximize driving pleasure while the 207's four-speed adaptive automatic transmission comes with Triptronic capabilities to enable the driver to engage the gears manually. The transmission is also fitted with a sport mode for more priority on vehicle performance and acceleration and a snow/traction mode to provide more grip on slippery surfaces. Fuel consumption for the new 207 is 6.1-litres per 100 km (mixed cycle).

In terms of safety, the 207 comes with ABS, electronic brake distribution, emergency brake assist, two smart airbags for the front passengers - which inflate in relation to the intensity of the impact - a rolling code immobilizer, "follow-me-home" functionality for the front headlights and auto-hazard warning lights which are activated upon sudden and heavy breaking.

Particular attention is also given for infant and child safety with two ISOFIX attachment points at the rear for child safety seats while the front passenger airbag can be deactivated to safely install a child seat at the front passenger seat.

The 207 features a monocoque body structure with high yield strength steel built into the critical areas of the body shell and is programmed with energy absorption and deformation zones.

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