Press Room

Press Release

March 7, 2011


Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, will be increasing exports of the new 207 to Thailand soon.

The company is currently ramping up production of the Malaysian-made 207 to Thailand and will begin exporting the popular sedan to Indonesia in March. Nasim began exporting the 207 to Thailand in November last year with an initial batch of 44 units.

SM Nasarudin SM Nasimuddin, CEO of Nasim announced the company's latest export plans during a visit by His Excellency Mr Marc Barety, France's Ambassador to Malaysia, to the Naza Automotive Manufacturing (NAM) plant in Gurun, Kedah.

Barety was accompanied by members of the French Embassy and the Malaysian French Chamber of Commerce and Industry (MFFCI).

"We are honoured that His Excellency Mr Marc Barety has taken an interest in the collaboration between Automobiles Peugeot and Nasim and he was particularly excited about the prospects of increasing the exports of Peugeot models produced in Gurun to the region.

"Besides Thailand and Indonesia, we will soon begin exporting the 207 to other markets in the region such as Brunei and Sri Lanka as well as right-hand drive markets in Africa. This in turn will further establish Malaysia as Peugeot's hub for the region," said SM Nasarudin.

During the visit, the ambassador was given a tour of the assembly of Peugeot vehicles such as the 207, 308, 407 and preparations for the production of a new C-segment model codenamed T73.

Nasim will produce 60,000 units of the T73 over a five-year period from 2012 to 2016 with some 60% to be exported to other right-hand drive countries in Asean as well as markets outside the region.

Meanwhile, SM Nasarudin said sales of the 207 at home have been commendable. In January, Nasim sold a total of 306 units of the 207 sedan, which is equipped with an array of premium features and Peugeot's trademark driving dynamics.

Nasim was recently awarded by Peugeot for the Successful Industrialisation and Commercial Launch of the 207 at the Peugeot 2011 Convention for Worldwide Distributors in Valencia, Spain.

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