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MEDIA RELEASE

July 5, 2012

NASIM INTRODUCES THE NEW 308

Nasim Sdn Bhd, the official distributor for the Peugeot brand in Malaysia, has refreshed the popular 308 line-up with the introduction of the facelifted 308 VTi and 308 Turbo.

Both variants now come with an array of new features while incorporating the brand’s new design DNA.

“The new 308 comes with a refreshed look and new premium features that are set to make the 308 even more popular among Malaysians.

“As at end-June, we have sold 700 units of the 308 this year. With the new 308, we are confident of selling 150 units a month,” said Dato’ Samson Anand George, COO of Nasim Sdn Bhd.

Nasim first debuted the 308 in Malaysia in January 2009 and has sold close to 5,000 units to-date. As of end-May 2012, the 308 holds a 42% market share among European C-segment hatchbacks in Malaysia.

One of the most significant enhancements with the new 308 lies with its exterior aesthetics. It features a new dynamic and elegant look with a “floating grille” concept that is also available on the 508 and new LED day-time running lights which gives the new 308 a unique visual signature.

The luxurious panoramic roof is now available on both variants. Other premium offers include automatic dual-zone air-conditioning with rear blowers, cruise control with speed limiter, World-In-Peugeot Sound system with six-speakers, USB and Bluetooth connectivity enabling hands free usage and music on the go, one-touch electric windows with anti-pinch safety feature and a height and reach adjustable steering.

In addition, the new 308 Turbo features a leather-wrapped sport steering wheel with an aluminum ring, aluminum pedals and scuff plate as well as sporty white instrument dials with a piano black finish centre fascia. The new 308 Turbo is also fitted with an original 308 GTi rear spoiler.

Other premium features included on both variants are auto headlights, “Follow Me Home” functionality, front and rear fog lights, automated front windscreen wipers, electric folding mirrors and a sporty rear diffuser.

The new 308 Turbo is powered by a twin-scroll turbo high pressure four-cylinder variable valve timing engine that produces 156 bhp and 240 Nm of torque and fitted with a six-speed auto adaptive gearbox with Tiptronic and sport mode. This award winning powerful yet efficient engine has now won the International Engine of the Year award for six years in a row (2007-2012).

The new 308 VTi on the other hand is fitted with a fuel efficient four-cylinder dual variable valve timing injection engine which produces 120 bhp and 160 Nm of torque, paired to an auto adaptive gearbox with Tiptronic and Sport mode.

The two variants feature Independent MacPherson-type struts and Deformable U-shaped cross member suspension setup combined with anti-roll bars for exceptional handling, dynamism and driving experience that Peugeot is known for.

The new 308 VTi now comes equipped with new“Santiaguito”16-inch alloy wheels while the new 308 Turbo comes with newly-designed “Melbourne”17-inch alloy wheels.

Exceptional level of safety features are offered on both variants. The Turbo and VTi are fitted with two airbags in front, driver and front passenger side airbags, anti-whiplash front seats with active head restraints, ABS, EBD, Emergency Brake Assist (EBA) and two ISOFIX points at the rear. Additionally, the new 308 Turbo comes with two curtain airbags, ESP and DSC.

The on-the-road price with insurance for the new 308 VTi is RM102,888 while the on-the-road with price with insurance of the new 308 Turbo is RM121,888. Both variants come with a market leading five-year warranty with unlimited mileage, lifetime 24 hours Peugeot assistance and exclusive Peugeot Privilege membership as standard to provide customers with confidence and peace of mind.

Naza Automotive Manufacturing (NAM) is the manufacturing arm of the Naza Group of Companies. For more information, please log on to www.nam.com.my

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