Press Room

MEDIA RELEASE

January 30, 2013

NAZA KIA MALAYSIA LAUNCHES THE ALL-NEW RIO

KUALA LUMPUR, Jan 30– Naza Kia Malaysia today launched the highly acclaimed and award-winning All-New Rio. The All-New Rio was Kia's best-selling model globally in 2012 with a total of 466,826 units sold.

With a monthly target of 200 units, the All-New Rio is set to turn heads in the B-Segment of the market and is positioned for consumers under 35 seeking a youthful and trendy lifestyle vehicle that does not compromise on fuel economy and safety.

"The All-New Rio has been one of the most anticipated model launches in Malaysia and will play a pivotal part in growing Naza Kia Malaysia's sales volume this year.

"With the All-New Rio, we will be able to tap into the growing B-segment market," said Datuk Hafiz Syed Abu Bakar, COO of Naza Kia Malaysia.

With a sophisticated style that combines a sleek silhouette and urban character, the All-New Rio counts the International Design Excellence Award in the United States and the Product Design Award at the 2012 Red Dot Design Awards in Europe among its accolades.

Kia's signature 'Tiger Nose' radiator grille features a geometrical lattice pattern that sets off the All-New Rio's stylish profile along with projection-type lenses and LED Daytime Running Light (DRL) for optimal visibility. Its automatic electric folding mirrors are aerodynamically sculpted with LED side repeaters while at the back, its LED rear combination lamps improves the All-New Rio's visibility and brightness.

Inside, the All-New Rio features a tilt and telescopic steering wheel with audio and hands-free functionality, push start ignition (only available in 1.4 SX), Bluetooth connectivity, an audio system developed by Arkamys that was specifically tuned for the All-New Rio connected to six-speakers as well as AUX, USB and iPod connectivity.

Other premium features available exclusively in the 1.4 SX variant include a sunroof and a supervision cluster with a trip computer that enhances the overall ambience of the car as well as auto air-conditioning with cluster ionizer, an auto defog system and rain sensor that is automatically initiated when the sensors detect misty conditions and 17-inch alloy wheels. The 1.4 EX comes with 16-inch alloy wheels.

Underneath its hood, the All-New Rio is powered by Kia's Gamma 1.4 MPI CVVT Engine which produces 109 PS and 137 Nm of torque, mated to a four-speed automatic transmission with a shift gate for manual-style gear shifting.

The Gamma engine was specifically designed to provide an extra power boost without incurring a big loss in fuel economy. The fuel consumption of the All-New Rio on a combined cycle is 16.6 km per litre with CO2 emissions limited to 130g per 100km.

The drivability of the All-New Rio is further enhanced through the improved braking system with a 36.2m brake distance (from 100km/h – 0km/h) and 5.2m turning radius for easier manoeuvrability. The front suspension is fitted with Macpherson Strutsto improve ride quality while the rear suspension is fitted with a torsion beam axle for increased stability.

In addition, the All-New Rio features a motor-driven power steering (MDPS) that saves fuel consumption by 3% by eliminating hydraulics in favour of an electrically-driven motor. The All-New Rio's Drag Coefficient has been reduced to 0.32 to reduce fuel consumption and noise.

Safety-wise, the All-New Riocomes with ESC, EBD, ABS, Traction Control System (TCS), Brake Assist System (BAS), six-airbags, ISOFIX lock-in child seats at the rear and safety windows with anti-pinching technology on the driver's side and sunroof.

The All-New Rio is fitted with a Vehicle Stability Management (VSM) next-generation braking system that operates in tandem with the ESC to safely negotiate asymmetrical driving situations such as when one side of the car runs over a wet surface and loses traction.

The All-New Rio has achieved a five-star safety EURO NCAPT certificationand comparably high scores in NHTSA safety tests in the United States.

"For 2013, we are targeting to increase our sales volume by 22% to 15,000 units and the All-New Rio will play a significant part in achieving this target," said Datuk Hafiz.

As part of Naza Kia Malaysia's pre-launch activities for the All-New Rio, the company held the Rio Runabout contest on its Kia Malaysia Facebook page where one lucky winner would walk away with one unit of 1.4 SX variant.

The contest, which was held from Dec 16, 2012 to Jan 24, 2013, required contestants to solve six puzzles that were displayed on the Kia Malaysia Facebook page.

A total of 5,000 entries were received and the top 10 finalists were shortlisted for the grand finale contest on Jan 30, 2013 that comprised of on-ground contests that required the finalists to complete challenges at five separate locations in the Klang Valley.

The winner of the grand finale was presented with the grand prize at the launch of the All-New Rio. The All-New Rio will be available in Deep Blue, Signal Red, Clear White and Bright Silver while Electronic Blue will only be available for the 1.4 SX.

The on-the-road price for the 1.4 EX is RM73,888 and the on-the-road price of the 1.4 SX variant is RM79,888.

The All-New Rio comes with a five-year unlimited mileage warranty.

Naza Automotive Manufacturing (NAM) is the manufacturing arm of the Naza Group of Companies. For more information, please log on to www.nam.com.my

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